How video marketing can boost sales for car retailers
Video is now as integral to marketing as words and photos. It is everywhere. Available to answer any question. Thanks to the advancement of mobile technology, it is easily accessible at any point in the purchasing journey. A customer could be browsing your lot, looking at a car they’re interested in, while watching a video review on YouTube.
A survey from YouTube owner, Google, from five years ago found that over 75% of auto shoppers say online video has influenced their shopping habits or purchases. And that statistic is only likely to have gone up since 2018. A vehicle is one of life’s biggest purchases, in most cases only trumped by a home, and consumers will do their due diligence. With that in mind, video is one of the most easily digestible ways to gather information about their intended purchase.
How valuable is video marketing?
The impact of video can be huge. According to a survey from video marketing firm Wyzowl, 96% of respondents say video marketing has increased user understanding of their products or services, with similar levels for boosting brand awareness, increasing web traffic, generating leads, increasing sales, and providing ROI.
Meanwhile, most customers who responded to the survey (96%) say they have watched an explainer video to learn more about a product or service. Nine-in-ten say video has convinced them to buy a product or service and the same number say they want to see more videos from brands in future. And the positives for video marketing go on.
Vehicle retailers must use video effectively to cater to their customers’ evolving shopping habits. It will help boost satisfaction rates while at the same time improving sales. And video can be used at all stages of the car buying journey, from attracting customers to your business in the first place, to providing further details on their vehicle of choice, to explaining the various financial aftercare products available to protect their investment.
Using video effectively for your business
Working with an industry-leading aftercare partner, such as Car Care Plan, can remove two major hurdles when it comes to using video as a marketing tool: a lack of time to create the content and the cost of doing so. Car Care Plan has a dedicated video platform that allows partners to send branded video content via email to their customers, which highlight the key benefits of their award-winning financial aftercare products in an easy-to-consume and engaging format.
Last year, Car Care Plan’s videos were viewed over 50,000 times, helping to support tens of thousands of customers when they made their purchasing decision. Through the platform, video content is available for all our products, and can be branded to your business – including Warranty, GAP Insurance, Service Plan, Tyre and Alloy Insurance, Cosmetic Repair Insurance, MOT Test Cover, and Roadside Assistance.
For further information on all of Car Care Plan’s products and support services, contact our friendly customer services team today.