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What are the benefits of selling MOT Test Cover?

One product does not fit all in the world of vehicle after-sales. That’s why it is important to offer your customers a variety. This ensures customers get the best package for them and are happy with your service, meaning they’re more likely to return in future!

One product we think should be in the arsenal of all dealerships is MOT Test Cover.

MOT test time can prove tricky for motorists – especially when unforeseen expenses arise. We all know that feeling when we’re handed a list of faults that need correcting before the vehicle will pass, which is where MOT Test Cover provides support.

Why would customers want MOT Test Cover?

MOT Test Cover provides protection for a range of parts, covering the cost of repair, replacement and adjustment should any of them fail at the MOT Test. That means when customers are handed that long list, instead of rushing to the bank to see if they can cover the cost of those repairs, they can rest assured knowing you have support in place.

Different dealerships can provide different packages, depending on the level of cover they would like to offer their customers. And putting those customers at the heart of your business will help increase your bottom line. To learn more, download our FREE eBook: Putting your customers first.

How and why should I be selling MOT Test Cover?

Providing a well-rounded service for your customers can only be positive. You don’t want to confuse your customers with a thousand options but nor do you want to be restrictive or steer them in one direction. Once you have the products in place, your sales staff must be trained and motivated to sell them.

Incentives are widely used to motivate sales staff in this respect. While the Financial Conduct Authority (FCA) does not frown upon incentives, they are changing their guidelines on how add-on products should be sold. To learn more, download our latest FREE eBook: FCA regulations – how will they affect you?

From our own experience of providing MOT Test Cover products for our clients, we know they benefit from:

• Increased routes to market and revenue streams
• Additional sales opportunities
• A wider product range to give greater customer experience and satisfaction.

With benefits for dealerships and customers, the real question is: why not sell MOT Test Cover?