News and views from the automotive industry.
Top 5 tips for great communications
Great communication makes a real difference when building customer relationships.
Here are our top 5 tips to improving yours:
KEEP IN TOUCH
Keeping in touch with your customers builds an invaluable relationship, really important when it comes to aftersales and if the FCA recommendations are implemented in full, it will be vital to secure those add-on sales.
HOW DO YOUR CUSTOMERS LIKE TO BE CONTACTED?
There is nothing worse than getting a phone call when you would have preferred an email. Find out your customer’s preferences and stick to them.
WHEN DO THEY LIKE TO BE CONTACTED?
Would they like a reminder about services and MOTs? Are they interested in new products and services you have to offer? If you don’t ask you will never know, and these could be missed opportunities.
DO THAT EXTRA SOMETHING?
Whether it’s popping a card with a small gift (bottle of water, mints etc) that says “thanks” on after a service, or a call or email the next day to check everything is okay – it’s the small things that make the long term impact.
THINK OUTSIDE THE BOX
Communications don’t have to be stale! Mix it up a bit. Send a piece of personalised DM, a tweet, or even email them a short video of their vehicle during a service. Think about what you would enjoy receiving and try them with your customers as a fun alternative.
Want to know how you could improve your customer communications?
Call our team today who are happy to help 0844 543 8000
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