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Help your customers unlock the true value of vehicle aftercare
A used vehicle with a first-rate warranty will be more appealing than one without. Then comes the optional service plan, MOT test cover, roadside assistance, cosmetic, tyre and alloy insurance, which all provide a wide variety of additional benefits.
When selling these products, helping customers to understand their value is vital, to:
- Protect their investment in their new vehicle
- Support their ongoing car ownership journey
- Boost your customer satisfaction and retention rates
- Ultimately increase your bottom line.
So, what is the best way to approach customers about vehicle aftercare? That starts with shifting the conversation from selling a product to helping customers think about the real value these products offer over time.
Breaking down the true cost of vehicle add-on products
When customers are initially presented with aftercare options for their new or used vehicle, the upfront cost will be a key point of consideration. This is where a cost-benefit analysis can highlight how these add-on products can actually save more money in the long run.
A good example would be the cost of a major mechanical repair without warranty coverage. The initial cost of the warranty will be a fraction of that for fixing and replacement parts for common faults, such as an alternator failure, gearbox issues, or air conditioning problems.
Similarly, fixing scratches, scrapes and other minor cosmetic damage can be significantly more expensive when done ad-hoc at a local repairer. A first class cosmetic repair insurance provider, such as Car Care Plan, will offer a convenient repair service that will not only save money on the repair but avoid the need to make a motor insurance claim, which could increase next year’s premium, and all while protecting the vehicle’s resale value.
It can also help to address common misconceptions, such as “it’s unlikely I’ll need roadside assistance”. In reality, a breakdown can happen to anyone, whether the customer is driving a brand new vehicle or a second-hand car with tens of thousands of miles on the clock. A puncture can leave even the most reliable vehicle stranded at the side of the road and having roadside assistance in place can provide significant peace-of-mind.
The value of peace-of-mind motoring
Peace-of-mind can often be undervalued by customers – that is until they’re in a stressful situation, such as a breakdown or being handed a large repair bill. Cost and value are often perceived in monetary terms, but shifting customers’ focus to how vehicle aftercare products can reduce or remove the many stresses of vehicle ownership is important.
For dealerships themselves, choosing the right vehicle aftercare partner can provide its own peace-of-mind, knowing your customers are benefiting from high-quality products that provide real value and utility.
Partnering with Car Care Plan ensures you’re offering trusted, award-winning products that help build loyalty and trust with your customers, all while protecting your dealership’s reputation. With over a million vehicle aftercare products provided each year, Car Care Plan has the expertise to ensure that both you and your customers enjoy the benefits of exceptional coverage, satisfaction, and peace-of-mind motoring.
Get in touch today to learn more about working with Car Care Plan.