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Boost your business reputation by choosing the right vehicle aftercare partner

Customers who have a poor experience with your business will leave negative reviews, post on social media, and warn their friends and family via word of mouth. Conversely, those who have a positive experience when purchasing their new or used vehicle will recommend your business to others, as well as return for service and repair work, and when they’re ready to upgrade to that next model.

A business’s reputation is only as strong as its weakest link, however. If your staff provide a superb customer experience but your aftercare provision is substandard and doesn’t offer the protection customers expect, then the whole perception of your business can be tarnished. Choosing the right aftercare partner is essential to your customer satisfaction and retention rates – and can help open new routes to market and provide a consistent revenue stream.

How to choose the right vehicle aftercare partner

There are a lot of considerations when it comes to choosing the right vehicle aftercare partner. What products do you want to offer to customers, for example? Extended warranty? Service plan? MOT test cover? Tyre and alloy insurance? Cosmetic repair insurance? There are myriad choices but it’s essential these products meet the needs of customers first and foremost.

Choosing a provider with an established track record is a good place to start. Car Care Plan has been providing award winning warranty and add-on insurance products to the industry’s biggest dealers and manufacturers for almost five decades. Our warranty programme has been voted AM Dealer Recommended for 14 years in a row and our insurance products are all Defaqto five-star rated. Choosing a provider with a strong reputation provides significant benefits for your business and customers.

What else to consider when choosing a vehicle aftercare partner?

Does your business sell hybrid and electric vehicles (EVs)? If so, you need to ensure your aftercare provision covers these engine types. In addition to the high-quality warranty cover available for traditional engine types, Car Care Plan also has a specific section in our standard warranty wording outlining protection for hybrid and EV components.

How flexible are your vehicle aftercare products in terms of meeting the specific requirements of your customers and their vehicles? Are those products branded to your business to provide a seamless customer experience? All Car Care Plan’s products can be tailored to your business requirements, including customer enquiry and call handling.

Support services are an essential part of vehicle aftercare provision, of course. That is more than claims and call handling, which Car Care Plan offers as an in-house service, but also includes underwriting, auditing, account management and training, e-commerce and marketing services. This wholistic service ensures bespoke provision for our dealer and manufacturer partners, enhancing their offering and ultimately helping to boost their customer experience and enhance their business reputation.

To learn more about working with Car Care Plan, get in touch today.