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Get “Caught in the A.C.T” this tyre safety month

October is Tyre Safety Month, charity TyreSafe’s flagship campaign to raise awareness of the critical role tyres play in road safety. Defective and illegal tyres are a major risk when it comes to driving, not only for the driver and their passengers, but for fellow road users as well.

So, it’s worth reminding and encouraging your customers to regularly check their tyres. Not only in October, of course, but year round, to help them avoid the potential of a breakdown or accident.

Get “Caught in the A.C.T”

That is why TyreSafe launched their campaign, caught in the A.C.T. The acronym stands for:

• Air Pressure – emphasising the importance of keeping tyres adequately inflated to ensure optimal performance and fuel efficiency.
• Condition – urging motorists to regularly inspect their tyres for any visible signs of damage, bulges, or cuts that might compromise safety.
• Tread – stressing the necessity of maintaining sufficient tread depth for effective grip and braking.

The charity says: “Together, these three checks form the basis of proactive tyre maintenance.” You can learn more about their campaign here: www.tyresafe.org/campaigns/tyre-safety-month/

Protect your customers with tyre insurance

Another way to support your customers with tyre maintenance is with tyre insurance. For modern vehicles, especially those with high performance tyres, the cost of repairs or replacements can be expensive in the event of punctured, flat or damaged tyres. That is where tyre insurance can help.

Car Care Plan’s Defaqto five-star rated tyre insurance covers all five tyres, including the spare and run flats. That includes the cost of replacement and fitting, even in the event of accidental damage. Paired with a straight-forward hassle free claims process, your customers can rest assured they won’t be left out-of-pocket if their driving experience is unexpectedly deflated.