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News and views from the automotive industry.

What are the benefits of selling Roadside Assistance?

There is nothing more frustrating than when your car breaks down. Except for breaking down and remembering you have no roadside assistance cover!

Providing Roadside Assistance as an optional extra for your customers can help build trust and a greater customer experience as well as increase retention rates – not to mention new sales opportunities and revenue streams for your dealership.

Want to learn more about selling financial aftercare products? Download our latest FREE eBook: A guide to motoring financial aftercare.

Why buy Roadside Assistance through a dealership?

Developing a relationship with your customers is essential for the sale of new and used vehicles. If they don’t trust you, why would they buy anything from you? That relationship gives you the privileged position of being able to offer advice and guidance.

Dealerships offering the addition of Roadside Assistance saves the customer time and effort shopping around on the internet, calling other companies for quotes and reading reams of small print to ensure they get the cover they require.

Instead, when picking up the keys to their new car, they can drive away safe in the knowledge they wont be left stranded should they break down – and all thanks to their dealership.

If you want to know more about putting your customers at the heart of your business, download our FREE eBook now.

Using incentives to boost the sales of Roadside Assistance

Incentives are a great way to motivate staff to sell financial add-on products, including Roadside Assistance. Of course, these have to be well designed to be both effective and meet the requirements of the Financial Conduct Authority (FCA).

The FCA has issued new recommendations that could affect the way add-on products are sold. Find our more in our eBook, which you can download for FREE here.

To learn more about designing and reviewing your sales incentives, we have published a series of blogs, including:

  • Do you use financial incentives to motivate your staff? Click here.
  • Top tips for reviewing your staff incentives. Click here.
  • What to consider when designing staff incentive schemes. Click here.
  • Quick guide to spotting good and bad incentives. Click here.

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