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What are the benefits of selling cosmetic, tyre and alloy cover?
The law requires that owners insure their cars – we all know that. But many insurance policies are full of holes that leave the customer reeling when it comes to paying for damage to their vehicles.
This is most prominent with minor incidents, resulting in unsightly cosmetic damage due to a scrape, or an unexpected puncture or scuffed alloy due to an unseen pothole. Many comprehensive insurance policies exclude tyre damage, or the excess vastly outweighs the cost of the customer paying for the repairs themselves. This is where Cosmetic Warranty or Tyre and Alloy Insurance can help.
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What is Cosmetic Warranty and why would my customers want it?
Put simply: Cosmetic Warranty allows motorists to protect their vehicle against unsightly minor cosmetic damage. For many, a car can be their pride and joy, and maintaining a showroom fresh finish is important to them.
Many customers wouldn’t even know to enquire about a Cosmetic Warranty, so it pays to understand the benefits so you can convey them knowledgeably and confidently. Imagine if you put a scrape down the side of your new vehicle when backing out of your driveway – wouldn’t you want support when it came to the repair bill?
Of course, there are benefits for your dealership too, including:
- New routes to market
- New revenue streams
- Increased customer retention rates
- Additional sales opportunities
- Greater customer experience through offering a wider range of products
Tyre and Alloy insurance – why should I be offering it?
Modern cars are getting more luxurious every year – with previously optional extras now coming as standard. Tyres and alloys are no exception, as customers frequently get a range to choose from. As the technology advances, inevitably so does the price, and repairing damage after scraping a curb or running over a nail can be costly.
Tyre & Alloy Insurance provides cover on:
- All car tyres, including the spare
- Cover for run-flat tyres
- The cost for any tyre replacements, including fitting
- Accidental damage and punctures
If you want to learn more about how to offer your customers the best experience possible when buying a car, download our eBook: Putting customers at the heart of your business.