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Selling financial aftercare products – what, how and why

A car is one of life’s biggest purchases. Not only is it a substantial financial investment but a lot of thought goes into choosing it as well. Everyone has different circumstances – some are looking for a large and safe family vehicle while others want something sporty and exciting.

It’s no wonder new owners take pride in their new car. Keeping it clean, safe and protected is a high priority and this is where aftercare products and services come in. You can give your customers peace of mind when they drive their new vehicle away, plus boost your satisfaction and retention rates with continued support.

For more information on Car Care Plan’s leading range of vehicle warranty and motoring programmes, visit our website or call us on 0844 573 8000.

What aftercare products are available?

We’re glad you asked! There is a wide range of products out there and choosing the right combination can be tricky. Among others, they include:

  • Warranty – protects against unexpected mechanical or electrical fault
  • MOT Test Cover – covers repairs, replacements or adjustments in the event of an MOT Test fail
  • Roadside Assistance – covers motorists in the event of a breakdown
  • Tyre Insurance – protects against sudden puncture or malicious damage to tyres
  • Alloy Wheel Insurance – protects against minor damage to alloy wheels
  • Cosmetic Warranty – protection against unsightly minor cosmetic damage.

For impartial information and advice on vehicle aftercare products, download our FREE eBook: A guide to motoring financial aftercare.

How do I find the best products?

A good place to start when choosing a financial aftercare product is the Defaqto rating. Defaqto is an industry-recognised independent researcher of financial and insurance products. Defaqto ratings were introduced to aid consumers when making a purchasing decision and they span the full spectrum of products:

  • 1 star – A basic product with a low level of features and benefits
  • 2 stars – A product typically offering a below average range of features and benefits
  • 3 stars – A standard product providing an average level of features and benefits
  • 4 stars – A product with a good level of features and benefits
  • 5 stars – An excellent product with a comprehensive range of features and benefits.

For more information on Defaqto ratings and to search for products visit their website.

Why you should be selling aftercare products

As a dealer, you should be offering your customers financial aftercare products for their new vehicle. The benefits are huge – and not only for customers. You can boost your retention and satisfaction ratings, not to mention establishing additional revenue streams.

See the links below for our series of articles on the benefits of selling different aftercare products. Alternatively, give us a call on 0844 573 8000.

  • What are the benefits of selling MOT test cover? – here
  • Advice on selling vehicle warranty – could you improve? – here
  • What are the benefits of selling roadside assistance? – here
  • What are the benefits of selling cosmetic, tyre and alloy cover? – here

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