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Our top four tips to improve your warranty sales

All consumers understand the value of a warranty- regardless of our driving habits, we all rely on warranties to protect our cars when faults arise. Giving customers the opportunity to extend that warranty to cover them for longer is something they are bound to be interested in.

Providing your customers with the option of an extended warranty when they buy a new or used car is a golden opportunity for boosting customer retention and boosting satisfaction rates. Warranties have proven 10 times more effective than service plans at boosting retention rates – ensuring your customers come back to your business when they need repairs.

Learn more about vehicle warranties in our FREE eBook: Complete guide to Warranty.

 

Our top tips to improve your warranty sales

When giving your customers the opportunity to protect their vehicle for longer with an extended warranty, here are our top tips to help boost sales and satisfaction rates:

  1. Explain the product clearly and fully – avoid jargon and baffling graphs and keep things simple. Customers must understand a product if they are going to make an informed purchasing decision.
  1. Cover the pros AND the cons – explain the benefits and the exclusions on the policy. For example, age limits, service and maintenance requirements, and mileage limitations.
  1. Be clear on the type of warranty – is it personal, extended or manufacturer’s warranty? Ensure the customer knows which they are purchasing and explain the benefits and restrictions of each, so they can make the right choice.
  1. Discuss any overlap or complement with other add-on products – does the warranty overlap with any other cover they are considering for their vehicle? Similarly, discuss how other add-on products may be a complement, such as roadside assistance

 

Want to provide a Car Care Plan extended warranty for your customers? Contact us today.

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