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Complete guide to GDPR: The new data protection law
The automotive industry must start planning and preparing for the General Data Protection Regulation (GDPR) being brought into force by the European Union (EU) on 25th May 2018.
The GDPR will affect any business using customer data to market MOTs or services, sell aftercare products or promote deals on new vehicles. If you collect, store and process customer data for any purpose, failure to comply with the GDPR can lead to large fines.
This eBook from Car Care Plan will focus on the GDPR and what it means for the automotive industry. We will take a closer look at:
- GDPR and its key changes
- Who the new regulation applies to
- The use of customer data in the automotive industry
- Whether GDPR will apply post-Brexit
- What your business should be doing to prepare