Blog
Is your dealership offering the right vehicle aftercare products for your customers?
Younger drivers may prioritise roadside assistance due to concerns about breakdowns in their high mileage, used vehicles. Meanwhile, older, more affluent drivers may value a comprehensive warranty for their SUV or sports car, given the higher costs associated with potential repairs.
While it’s important to avoid generalisations, understanding customer demographics allows vehicle manufacturers and dealerships to tailor their marketing, inventory, and aftercare product portfolios to better meet individual needs. Dealerships that customise their warranty and add-on insurance offerings not only address their customers’ needs but also gain a significant competitive advantage.
Customise your vehicle aftercare provision to maximise customer satisfaction
The automotive market varies greatly, of course. Customers with high-end sports cars may benefit from a comprehensive warranty package that includes cosmetic and alloy insurance, while families may prioritise more basic coverage and MOT test cover for their minivans. Different engine types also have a significant impact on customers’ vehicle aftercare preferences, with electric and hybrid vehicles having differing requirements to internal combustion engine vehicles.
It is beneficial to have a wide portfolio of aftercare provision available to address your customers’ diverse needs, but it pays to listen to their individual concerns and how each product may address them. Warranty, service plans, MOT test cover, roadside assistance, cosmetic insurance, alloy insurance, and tyre insurance all have their place, but are they relevant to every customer? Maybe not.
Matching the right aftercare product to the customer’s unique needs increases satisfaction rates, builds loyalty, and sets your dealership apart from competitors.
How Car Care Plan helps dealers meet customers’ vehicle aftercare provision needs
Working with a high quality provider of vehicle warranty and add-on insurance solutions is paramount to ensuring your portfolio meets the unique needs of your customers while helping to boost retention and satisfaction rates.
Car Care Plan has been the trusted partner for many of the most well-recognised vehicle manufacturer and retailer brands for over 48 years. Our warranty programme has been AM Dealer Recommend for 14 consecutive years and our add-on insurance products are all Defaqto five-star rated. Car Care Plan products and services are fully customisable to meet your business and customer needs, with bespoke packages and flexible payment options also available.
We also offer holistic support services, from in-house underwriting through to branded claims and call handling, ensuring customers receive a seamless, first-rate experience. And our highly experienced programme managers work closely with our manufacturer and dealer partners to continuously analyse and adapt aftercare provision to meet the needs of their customers.
Get in touch today to discover how Car Care Plan can help tailor your vehicle aftercare provision, boost customer satisfaction and retention, and stay ahead of your competitors.